As an attorney, you need to always be carving out market share for your business in a way that allows you to bring in new clients on a regular basis. In today’s world, the main way to do that is through search engine optimization. Whether you live in New York or Los Angeles or a tiny town in the middle of the country, you will need to embrace search engine optimization and learn the best ways to use it for your law firm’s website.

In order to make sure that you get the most out of your legal business, put these four search engine optimization tips for attorneys into action:

Tip #1: Focus on local, local, local!

In fewer businesses is it more important in this day and age to embrace your local audience than a legal firm. While many companies are branching out into a variety of widespread remote business endeavors, your bread and butter will still be your local audience. Because of this, you need to focus on local keywords and search engine optimization as much as possible. For example, if you live in Orlando, you might want to take your keywords a step further by going with hyper local keywords, such as “North Orange attorneys” or “Law firms in North Orange”. By focusing on local search engine optimization, you will have the best opportunity possible to get the greatest results out of your search engine optimization efforts.

Tip #2: Understand the critical components of search engine ranking

When you want to be sure that you are capitalizing on your search engine optimization, you need to provide yourself with an understanding of how Google will rank your site. There are certain attributes which will be counted heavily and you can craft your search engine optimization efforts based on those attributes. Some examples of things that Google will key in on include the quality of your links, the relevance of your page to the keywords used, organic keyword density and the popularity of your links. By understanding these factors, you will be better able to capitalize on your legal search engine optimization.

Tip #3: Make sure that your website is mobile optimized

It is critical that you embrace mobile search engine optimization more than ever in this day and age. The reason for this is that more than 300 million people are on twitter every day on their cell phones and countless people are consistently tied to their cell phones on an everyday basis. Because of this, you will need to reach your customers on their devices of choice. In order to best do this, you will need to customize your website layout in a way that is mobile optimized, so people can browse it at their leisure. If you are only focusing on how your site works on desktops, you are truly missing a huge part of the market share.

Tip #4: Create more content on a regular basis

When you need to be sure that you are keeping your page ranked highly in Google, it will require you to create a variety of consistent content. The reason for this is that when you don’t, your site will become static and you will not be able to increase the ranking in a way that is conducive to drawing in customers. Instead, do your best to create blogs, post a YouTube channel and do anything possible that will create value for users, which will increase your branding and draw more people in on a regular basis.

Follow these four tips and your law firm will be in a great position to optimize its site exponentially.