Are you performing search engine optimization on your site? Do you have a web designer or digital marketing person doing it for you? It doesn’t matter what situation you are in, sometimes SEO tactics stop working and your site’s search rankings hit a wall. You may be...

Online marketing can be very daunting for business owners. They understand they almost always have to engage in it, but they also appreciate that there are lots of technical aspects to it that they simply don't know. Entrepreneurs often balk at the need to be an...

Website hacking has been on the rise for years and shows no signs of stopping. A site hack isn't just a minor inconvenience -- it can seriously affect your users and cause long-term damage to your search performance.   Why hackers target existing websites Once an...

When it comes to growing a business and attracting targeted visitors, many people turn to search engine optimization, which is a smart move. If you would like to take your results to the next level with SEO, you need to follow the right steps and avoid common...

Search engine optimization is more important today than it ever has been, and it will continue to increase in importance for the foreseeable future. Whether you are a brick-and-mortar business, an e-commerce provider or an omnichannel operation, the majority of your...

Businesses that engage in regular blogging are likely to earn more leads, gain greater numbers of backlinks, and report better levels of trust with subscribers. Most established businesses will have a content marketing strategy in place, but there is a constant...

If you are not getting as many targeted visitors as you would like, you might be wondering what you can do to boost your web traffic and to gain enhanced profitability. Although many tactics and platforms are available from which you can choose, search engine...

Content marketing and SEO are a magical combination when successfully implemented. You're providing content potential customers will find useful and optimizing your content for search engine crawlers. To improve your odds of increased search engine rankings, there are...

Many SEO (search engine optimization) techniques have become obsolete in recent years, as changes to search algorithms have forced businesses and marketers to alter their marketing strategies. However, some SEO techniques are becoming increasingly important for those...

Setting up a business page on Facebook is dangerously easy. Many business owners have the marketing sense to create a page for their online or brick-and-mortar business, but they fail to employ a number of key tweaks that could help ensure the page is a success. A...

There seems always to be a rush to crown some single strategy as "king" when it comes to anything in online marketing. Email marketing is king at least until Facebook marketing started showing some seriously positive results and then they were "king." The same is...

It is well known that customer ratings and reviews can be very beneficial. Social proof has a very powerful effect on consumers. The purchasing decisions of over two-thirds of online users are influenced by customer testimonials and reviews. Seeing a review might...

As a business owner, local SEO can hold a wealth of potential, especially if you have a physical location. Local SEO works with algorithms that are separate from the national search on Google, so you are going to face much less competition and much more relevance with...

As an attorney, you need to always be carving out market share for your business in a way that allows you to bring in new clients on a regular basis. In today's world, the main way to do that is through search engine optimization. Whether you live in New York or Los...

There are many different tools out there that can help webmasters get the results they want from their SEO campaigns, but it is amazing how often some of the most valuable tools out there are overlooked because they are free. One prime example of this is...

Nearly all business owners recognize that a certain amount of internet marketing is important in just about any industry these days. If your company depends mostly on local customers, you may not understand the purpose of investing a lot of time on digital marketing....

I started a blog for a client as a lead generation platform, and it was rising in the search engine results. Then one morning, I checked the rankings, and my heart stopped. Overnight, all my keywords dropped 50-60 positions. I had no clue why this happened....

Keyword research is the foundation of Search Engine Optimization. When poorly done, your entire SEO plan will come crumbling down. That's why you need to go into keyword research with a strategic mindset. In this post, I go over the fundamentals of keyword...

Ok, this is off the SEO track but I had a client ask me my thoughts and impact on the iPhone ad blocking apps. I did some research and thought I would it share with you as well. If you haven't heard, the latest Apple mobile iOS update includes the ability for users to...

Do you remember a time when you claimed Wikipedia as your source for information and people would laugh at you? I sure do, but I also remember when people used to say Facebook was just for kids. These days, Wikipedia is a tour du force when it...

Successful SEO is necessary to the success of a law practice. With an increase of prospective clients relying on Google to locate legal assistance, a successful legal practice’s website being fully...

I had a client who was a C celebrity, not even cutting it to the B level. He went through an ugly divorce, and his ex-wife ran his name through the mud. Unfortunately, the mudslinging by his ex-wife made it onto a bunch of online publications. This resulted in many...

I have been working with law firms on their SEO initiatives for several years now. I have had the opportunity of working with some major firms that are ranking on the 1st page of Google for big money keywords such as Los Angeles Car Accident lawyer and New York...