Client ROI 16X With J2H Digital

Organic Search Visitors

Customer Leads

New Customers

Jason and J2H Digital did incredible SEO work for me at innRoad. He diligently understood our business, came up with terms that helped drive inbound leads and he offered up additional suggestions for site structure, content creation and other digital marketing activities that would improve our search engine results. He delivered as promised Top 4 rankings for our most competitive keywords. He is hardworking, honest and easy to work with. I would gladly hire Jason again.

Thereasa Roy

VP of Marketing, innRoad

Business Background

The client is a New York City based Software-as-a-Service company that provides hotel software solutions to small hotels, Inns and B&Bs throughout the United States

 

Situation

The client was using a Marketing Agency for SEO that wasn’t delivering results. They had identified keywords that weren’t driving more traffic from Google to their website. Therefore, lead generation was extremely low and didn’t justify the cost of the service.

After an in-depth, comprehensive website audit, we identified the following issues that need improvement:

1. The keywords being used for optimization on its website had low monthly searches
2. The content that was being generated for online publications didn’t have anchor text that reflected their top keywords.

 

J2H Digital Strategy

In order to position the website on the 1st page of Google, we put together an 8 month link building plan to build authority and relevancy for the new targeted keywords

• Researched and built a list of 10 keywords to use as anchors for link building
• Researched, Identified and placed links on blogs and websites that focused on the hotel industry
• Researched, Identified and placed links on blogs and websites that focused on the software technology industry
• Consistently built links on a weekly basis

 

Campaign Results

After 6 months, the client ranked on the 1st Page of Google for its top keywords

Google Organic Search from January 2015 to May 2016 drove 63,000 visits, 776 new customer leads and 63 new customers.

SEO has become the client’s number #1 lead generating marketing tactic on per month basis along with the highest close rate of any marketing activity (52%)

Monthly Averages

Email Marketing

SEO

Google PPC

Events

Leads

0

247

113

311

Opportunities

22

31

21

8

Won

6

16

7

1

Lost

13

9

2

6

% Won

27%

52%

33%

17%

Client ROI is 16X with J2H Digital SEO Services- Let’s Do The Math!

I

First year value of a new customer $3,000

I

SEO generates 16 new customers per month

I

SEO drives $48,000 per month in new sales

I

J2H Digital SEO services $3,000 per month

I

Client ROI per month $45,000 or 16x ROI per month

Request A Marketing Proposal

We will get back to you within 24 hours to discuss your marketing goals and see if we can help you achieve them!

Headquarters

 

J2H Digital
28 B Russell St
Litchfield, CT 06798

View On Map

General Inquiries

info@j2hdigital.com
(203) 883-7296 ext. 101