Local Car Dealership Increases Monthly Internet Leads by 52%

Website Visitors Per Month

Internet Car Buyer Leads Per Month

Inbound Sales Calls Per Month

Business Background

A local family owned Franchise auto dealer was spending thousands of dollars per month on digital marketing programs that weren’t delivering more Internet leads and more new car sales.  They faced much larger auto groups that were outspending them on digital marketing by 10-1.

 

Situation

J2H Digital reviewed the Dealer’s current digital marketing programs and identified up to $10,000 a month in non-sales producing campaigns. J2H Digital presented the dealer their findings and recommended the following steps.

 

J2H Digital Strategy

J2H Digital took over the strategy and management for the dealer’s Google advertising, SEO and Website from the current vendors. In addition, J2H Digital introduced:

 

  • Monthly Internet Advertising and Facebook Remarketing Strategy and Management
  • Monthly Targeted Internet and Facebook Ads to Potential Car Shoppers
  • Monthly Multimedia Marketing campaigns that consisted of postcards, email, Facebook and Internet Ads targeting purchased Inmarket Buyers’ Lists
  • Monthly Service Specials to existing customers through Internet and Facebook Ads

Campaign Results

After 12 months of the new digital marketing strategy and advertising campaigns, the Auto Dealer received the following results:

Internet Leads increased from 37 per month in 2017 to 72 per month in 2018, a 52% increase in monthly leads

Monthly Inbound Calls to the Sales Line Increased From 171 per month in 2017 to 329 calls per month in 2018, a 50% increase in inbound sales calls

Monthly website traffic increased from 4,000 unique visitors per month in 2017 to 6,000 unique visitors per month in 2018, a 67% increase in monthy website visitors

With Manufacturer Retail Sales Down -9% in New England in 2018, Our Dealer Client Finised the year strong with 12% Growth in New Car Sales

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We will get back to you within 24 hours to discuss your marketing goals and see if we can help you achieve them!

Headquarters

 

J2H Digital
28 B Russell St
Litchfield, CT 06798

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General Inquiries

info@j2hdigital.com
(203) 883-7296 ext. 101