Client ROI 16X With J2H Digital
Organic Search Visitors
J2H Digital did incredible digital marketing work for me at innRoad. They diligently understood our business, came up with terms that helped drive inbound leads and they offered up additional suggestions for site structure , content creation and other digital marketing activities that would improve our search engine results. Jason is hardworking, honest and easy to work with. I would gladly hire J2H Digital again.
Business Background & Situation
The client is a New York City based Software-as-a-Service company that provides hotel software solutions to small hotels, Inns and B&Bs throughout the United States.
The client was using a Marketing Agency for SEO that wasn’t delivering results. They had identified keywords that weren’t driving more traffic from Google to their website. Therefore, lead generation was extremely low and didn’t justify the cost of the service.
After an in-depth, comprehensive website audit, we identified the following issues that need improvement:
1. The keywords being used for optimization on its website had low monthly searches
2. The content that was being generated for online publications didn’t have anchor text that reflected their top keywords.
J2H Digital’s SEO Strategy
In order to position the website on the 1st page of Google, we put together an 8 month link building plan to build authority and relevancy for the new targeted keywords.
- Researched and built a list of 10 keywords to use as anchors for link building
- Researched, Identified and placed links on blogs and websites that focused on the hotel industry
- Researched, Identified and placed links on blogs and websites that focused on the software technology industry
- Consistently built links on a weekly basis
Campaign Results After Eight Months
- After 6 months, the client ranked on the 1st Page of Google for its top ten keywords
- Google Organic Search from January 2015 to May 2016 drove 63,000 visits, 776 new customer leads and 63 new customers.
- SEO has become the client’s number #1 lead generating marketing tactic on per month basis along with the highest close rate of any marketing activity (52%)
- SEO generated 16 New Customers per month
We Also Provide Consultation Services
We also help marketers who have the internal resources to perform monthly digital marketing campaigns but need expertise on developing a solid strategy. Please contact us to discuss the consultation arm of our agency.